Unieuro chose Terminal Loud Pictures to create the brand’s positioning launch film, aiming to communicate the emotions sparked by the use of technology, even in the small everyday things. The brand wants its customers to know that it is always by their side, sharing every emotion they experience.
Unieuro, an italian leader in the distribution of consumer electronics and appliances, has collaborated with Terminal Loud Pictures to produce over 50 projects in two years.
It was a privilege for Terminal Loud Pictures to collaborate with Luca Lucini, a renowned director, producer, writer and screenwriter, recognized as one of the most influential Italian directors. His humanity and determination were the key to enhance the project.
Behind the Unieuro commercial was a complex and meticulous casting process. This phase was preceded by an in-depth casting search, aimed at finding not only a representative figure, but also expressive faces that could create a commercial full of emotions, dynamism and feelings.
Coming from a cinematic background, Luca Lucini focused on authentic looks and relationships between the protagonists, building a perfect framework to highlight the brand’s values. The commercial thus transforms into a narrative full of emotions, going beyond the simple promotion of a product.
Terminal Loud Pictures worked closely with the director to achieve the best result. The synergy created allowed for the production of a focused and effective commercial, capable of fully conveying Unieuro’s message.
The collaboration with Luca Lucini and the dedication of Terminal Loud Pictures brought to life a production that not only promotes technology but also tells a story of shared emotions, positioning Unieuro as a present and attentive partner in the lives of its customers.
