Topps, the leading American company in the production of trading cards and stickers, selected Terminal Loud Pictures to create a commercial for the launch of the new Topps UEFA Euro 2024 sticker album.
The campaign showcases the legendary José Mourinho, widely regarded as one of the greatest football managers ever. Mourinho has been awarded the IFFHS World’s Best Coach title in 2004, 2005, 2010, and 2012, and was named FIFA World Coach of the Year in 2010 and UEFA Manager of the Year in 2004, 2005, 2006 and 2010.
The set was directed by the esteemed Peter Lydon, known for his work in high-profile TV series and commercials. Lydon has collaborated with major brands such as Carlsberg, Ikea, Sky, VW, DHL and Mercedes, directing celebrities like Al Pacino, Benedict Cumberbatch, Mads Mikkelsen, Michael Caine, Joanna Lumley, Danny Trejo, José Mourinho and Scarlett Johansson.
For this project, an extensive and detailed location search was conducted. The initial brief called for an office setting, but Terminal proposed several alternatives, believing that an office would be too limiting for a figure as prominent as José Mourinho. Approximately eighty locations, including offices and more striking alternatives, were considered. After careful deliberation by Terminal, the director and the brand, a Roman temple was chosen as the final location. This choice perfectly highlighted the grandeur and achievements of José Mourinho.
The commercial quickly gained traction, becoming a viral sensation across social media. It generated a massive buzz, with over 180 million views on TikTok, four remixes and countless reposts on various platforms. This success significantly boosted the launch of the Topps UEFA Euro 2024 sticker album, making it the center of media attention.
The collaboration between Topps, Terminal Loud Pictures and Peter Lydon resulted in a memorable commercial that not only promotes the new sticker album, but also celebrates José Mourinho’s exceptional career. The ad created an emotional connection with the audience and reinforced the Topps brand in the global market.
