Sigma, Sisal and Coal chose Terminal Loud Pictures to create three mini commercials aimed at launching their new wellness lines. The collaboration with the director, agency and creative direction led to the development of three simple and authentic concepts that not only represent the new product lines, but also reflect the values of the brands.
The work of the food stylist team was crucial, successfully making every food scene appetizing and visually appealing. The high-quality imagery ensured that the products were presented in the best possible light.
We were honored to collaborate with the French director Lars Blumers, who has been represented by Terminal for years. Blumers is a winner of numerous awards, including Best Screenplay at the Max Ophüls Festival for “MIKE,” the Grand Prix Stratégies de la Publicité for AXA, the Bronze Digital Lion at the Cannes Advertising Film Festival for WILKINSON DARE and the Bronze Prix Club des Directeurs Artistiques.
The casting process was complex, as we sought expressive figures capable of evoking emotions and genuineness. After careful searching, Terminal found the perfect talents to convey the message desired by Sigma and its partners.
In just one day of work, Terminal Loud Pictures managed to work in three different locations with a cast composed of three people and a small dog. The synergy between Terminal and the director ensured that the production proceeded smoothly, achieving a unique and impactful result. The final outcome is three mini commercials that not only promote the new wellness products, but also tell a story of authenticity and connection with the brands’ values.
