Innocean Italy has selected Terminal Loud Pictures for a new social media campaign dedicated to the Hyundai IONIQ5, a fully electric car designed for the future.
The production is based on a creative and engaging concept: the protagonist, Matilde Gioli, leaves messages for her future self, highlighting the remarkable features of the new IONIQ5. Each short video emphasizes a key strength of the electric car, maintaining the theme of communicating with Matilde’s future self. The choice of Matilde Gioli, a prominent Italian actress with a career rich in appearances in films, TV series, short movies, music videos and TV programs, was strategic. Her strong media presence and communicative empathy were key elements in conveying the dynamism and modernity that are intrinsic to the IONIQ5.
The campaign was shot in the stunning and evocative city of Rome, specifically near the enchanting Baths of Caracalla.The campaign stands out for its ability to combine technology and humanity, enhances by the coiche of such an iconic setting and the direction of the esteemed director WILLIAM9.
WILLIAM9 earned his degree in directing and filmmaking from the prestigious New York Film Academy in Manhattan. Subsequently, he worked in Milan as a director for internationally renowned fashion brands like DOLCE & GABBANA, SALVATORE FERRAGAMO, MARINA RINALDI, BALLY, GUCCI, SELECTED, HUGO BOSS, L’OFFICIEL and REPLAY. He has directed short movies starring illustrious figures such as SCARLETT JOHANSSON, ETHAN PECK, MONICA BELLUCCI, BIANCA BALTI, ALESSANDRA AMBROSIO, KYLIE MINOGUE, CAROLINA CRESCENTINI, FEDEZ and many more.
Today, WILLIAM9 works on TV and web commercials, collaborating with prestigious brands like SKY, SAMSUNG, FINDUS, FERRERO, MITSUBISHI, BTICINO, KINDER, MOTTA, VICHY, NIVEA, YAMAHA, FERRAGAMO, NESTLÉ, GRANAROLO, SAVE THE CHILDREN, AC MILAN, JUVENTUS, SUBARU, COOP, IDEALISTA, among others. He has received numerous awards, including the Fiat 500X Yachting Capri 2023 and the Wind – Please Don’t Call 2022, as well as recognition at the European Cinema Festival 2019 and the Reykjavik Visions Film Festival 2019.
The final result of the campaign is a series of videos that not only promote a cutting-edge vehicle, but also weave a personal and futuristic narrative, transforming the Hyundai IONIQ5 into more than just a car – it becomest an emotional experience. This campaign represents a perfect balance between modernity and tradition, narrative and sustainable progress, positioning the IONIQ5 as a symbol of the future of electric mobility.
Terminal Loud Pictures has always been at the forefront of innovation, collaborating with the director to optimize time and complete all the work in just one day. Each video is unique, featuring different scenarios, and required Terminal to create distinctive sets that always incorporated the car. Thanks to meticulous planning and coordination among the various departments, Terminal successfully conveyed HYUNDAI’s vision in a creative and effective way.
Hyundai Backstage
