At the beginning of his career, Gonzalo Puertas entered photography from an industrial engineering background. He worked for a year in Buenos Aires as an assistant and then as a principal photographer in a reputable advertising & automotive photography studio. In 1999 Gonzalo returned to Madrid where he lives and works today. He has won Gold in advertising category at the LUX awards twice in 2004 and 2007. His photos have been published in Luerzer’s Archive, and have won many prizes at the most important international festivals including Cannes, El Sol, New York Festival, Clio, Flap, London International Awards and others.