NATURAL BE.AI.UTY is a side initiative created by Giorgio Martinoli, an art director for fashion and luxury publications. Fueled by a fascination with emerging technologies, he started to delve into images produced by artificial intelligence to enhance his moodboards. The project quickly transformed into a creative and independent journey, focused on crafting evocative visuals and narrating visual tales. Initial inspiration was drawn from the iconic beauty advertisements of the 70s and 80s.
NATURAL BE.AI.UTY has grown into a venture that aims to capture and express emotions that fluctuate between tenderness and sensuality, playfully engaging with sexuality. His work examines a unique perspective on beauty, especially for men, navigating the realms of the natural and the fantastical, the real and the artificial, the gentle and the bold.
