"The economic value added is an estimate of a firm's economic profit, or the value created in excess of the required return of the company's shareholdres. The idea is that value is created when the return on the firm's economic capital employed exceeds the cost of that capital."  

 Our aim has always been to make our professionalism available to meet the challenges of the present. For this reason, we have worked for a long time and with great commitment on an innovative idea according to the needs of today's communication industry, creating a "spin-off" entirely dedicated to the digital communication world.

 We outlined a new brand identity, born from an in-depth research on our values and objectives. This creative path was undertaken at a particularly important time, as Terminal Loudpictures decided to look towards the future and establish itself as a holding company able to host several projects.Brainstorming, sharing ideas and aspirations, have made it possible to identify a series of crucial values for our team. We started from a long list that we then polished in order to identify four main keywords, the four concepts that guided the creation of this new brand identity: