Enjoy the backstage video of MISS HU’s commercial.

This is the Behind the scenes video of the MISS HU commercial. The production took place on a beautiful location in Tuscany, near the capital of Florence. This film was shot in the beautiful villages along the Mediterranean coast, the Costa degli Etruschi.  

The atmosphere we had to recreate was a tribute to “Ritornerai”, the melancholic song by Bruno Lauzi that supports the creative concept made by Almagreal Agency. As one of the most efficient and dynamic Service Production Company in Italy, we provided all the necessary for the 3 different locations of the shooting. Of course, as you can see, this one was the best place to recreate the atmosphere the client wanted.

An amazing production with over 10 actors, each one in the role of a specific character.

The aim was to overturn the traditional perspective, no longer the tourist and his family at the centre,
but those who passionately await them all year round and make their holidays memorable.

We provided locations scouting, crew, cast, permits, and equipment. All this was possible thanks to the professionalism and the expertise of Terminal Loudpictures. We have worked across advertising, corporate and print media for more than 22 years.

It has been a great project with an amazing team.
Thanks for the fun and the vibe.

See you soon in Italy.


Client: Hu Openair

Agency: Almagreal

Creative director: Giulia Reali

Account manager: Giulia Casalino

Director: Marco Missano

DOP: Karim Andreotti

Color Grading: Walter Cavatoi

Executive producer: Luca Callori di Vignale

Producer: Filippo Marciano

Content Manager: Manuel Callori di Vignale