Terminal produced the Spring/Summer campaign for shoe brand A.S. 98, realised by Van Gogh agency.
The claim “Be A.S. you are”, includes the brand itself that, this way, becomes the ambassador of a lifestyle: being yourself is wearing A.S. 98 shoes.
To convey this message, Fzero Photographers studio was chosen for its attention to details in fashion.
Bearing in mind the keywords that describe the collection, grit and rock with a glamour touch, Terminal selected some specific locations around Bologna: the antique shop Freak Andò with its vintage and retro vibe, and the multipurpose space for arts and crafts Camere d’aria with its industrial-punk and alternative atmosphere.
