Terminal began 2007 with a new commercial for Samsung : the new model “Pura+” washing machine. The spot is based on the irony of misunderstanding, on the originality of presentation and on suspence created by meaningful glances. The choice is definitive : in a dealer auto show, among all models, the final decision is not a car but a washing machine.
The originality of the product, both for its design and functions, is exalted by high level of direction (Tiziano Campolmi) and photography (René Richter)